Category: Psychology Playbooks


  • In today’s digital landscape, innovative approaches leveraging social connections are revolutionizing traditional marketing methods. One such powerful strategy is fission marketing – a technique transforming how brands grow their user base exponentially. Let’s dive deep into this fascinating approach and understand why it’s becoming increasingly relevant in 2025. What is Fission Marketing? Fission marketing, inspired…

  • Ever wondered why you can’t resist certain brands or products, even when you’re actively trying to save money?  The answer might be in your brain – literally. While traditional surveys tell us what customers say, neuromarketing reveals what they actually think and feel. Studies show that around 95% of purchasing decisions happen in the subconscious…

  • Ever noticed how social media feels increasingly empty despite being busier than ever? A recent trending discussion in the SaaS community revealed how one startup’s Product Hunt launch achieved #2 position with hundreds of comments, yet PostHog analytics showed only three actual website visits. This isn’t an isolated incident – it’s a symptom of what’s…

  • Ever wondered how burger chains turned X into their battleground? Or how they keep millions of followers eagerly awaiting their next witty exchange?  Welcome to The Guerrilla Effect!  And here’s the fascinating part: It’s not just about selling burgers – it’s about how these fast food giants have mastered the art of unconventional marketing warfare through strategic…

  • Ever noticed how your shopping recommendations seem uncannily accurate? Or how your favorite shopping app know exactly when you need something? Welcome to The AI-Pink Effect! And here’s the fascinating part: This isn’t just about smart algorithms – it’s about how artificial intelligence fundamentally transforms how women shop, making even the most traditional marketing approaches…

  • Picture walking into a store that knows you better than your best friend. Or opening an app that anticipates your needs before you do. This isn’t science fiction – it’s what happens when artificial intelligence becomes part of a company’s DNA. Welcome to The AI Digital DNA Effect. According to groundbreaking research in Marketing 5.0: Technology…

  • Ever wondered how a comic book company became a global entertainment powerhouse? Or how do they keep millions of fans eagerly waiting for their next release? Welcome to The Marvel Effect! And here’s the fascinating part: It’s not just about superheroes – it’s about how Marvel has mastered the art of capturing and maintaining attention…

  • 🎯 The ME-First Effect: How Personal Relevance Hijacks Your Brain 🧠

    Ever noticed how your ears perk up when you hear your name in a crowded room? Or how you can’t help but click on that “Based on your viewing history” recommendation? Welcome to the Hyper-Self Relevance Effect! And here’s the fascinating part: This psychological phenomenon isn’t just about narcissism – it’s about how our brains…

  • Ever walked right past a friend because you were checking your phone? Or missed an important road sign while following GPS directions? Welcome to Inattentional Blindness! And here’s the fascinating part: This psychological principle isn’t just about missing details – it’s about how our focused attention can make even the most obvious things completely invisible.…

  • 🧠 The Tesla Bond: Basic Brain Science ⚡

    Ever noticed how Tesla drivers wave at each other on the road? Or how do Reddit users instantly bond over shared subreddit memberships? Welcome to Social Identity Resonance! And here’s the fascinating part: This psychological principle isn’t just about belonging – it’s about how shared identity shapes our behavior and decisions. 📚 The Story Behind…