Hi there, unicorns! 👋 It feels great to be back in the saddle after a month-long holiday hiatus.  We’ve missed you ❤️!  Today, we’re diving into the growth playbook of Beehiiv – the newsletter platform that’s been causing quite a buzz in the creator economy. Fun fact: We’re not just talking about Beehiiv; we’re using…

Hi there, unicorns! 👋 Today, we’re diving into Liquid Death’s growth playbook – and it’s not your typical tech startup story.  While we usually explore software giants and apps, this time we’re cracking open a can of disruption in the water aisle.  We decided to do that cause after researching their growth and marketing tactics,…

Hi there, unicorns! 👋 Today, we’re revealing Airbnb’s growth playbook – the home-sharing platform that revolutionized how we travel and experience new places. From a simple idea to solve accommodation woes to a $95 billion valuation, Airbnb has grown into the world’s leading short-term rental marketplace with millions of listings across the globe. But the…

Hi there, unicorns! 👋 Today, we’re diving into Figma’s growth playbook – the design tool that’s revolutionized how we create and collaborate. From a simple idea to solve design collaboration to a $20B acquisition by Adobe, Figma has grown into the world’s leading design platform with millions of users across the globe. But the path…

Hi there, unicorns! This week, we’re breaking down Spotify’s growth playbook – the music streaming giant that revolutionized how we consume tunes. From a simple idea to solve music piracy to a global phenomenon valued at over $30B, Spotify has grown into the world’s leading audio streaming platform with over 456 million users across 180+…

Hi there, unicorns! Today, we’re revealing TikTok’s growth playbook – the short-form video platform that’s revolutionized how people consume and create content. From its origins as a niche app for teens to a cultural juggernaut with over 1 billion users, TikTok’s case study is a must-read about digital growth. In this analysis, we’ll share the…

Hi there, unicorns! 👋 This week, we’re exposing Uber’s growth playbook – the ride-hailing giant that disrupted urban transportation. From a simple idea to solve a taxi problem on a snowy night in Paris, Uber has grown into a global phenomenon valued at more than $140B. But the road to the top wasn’t always smooth.…

Hello, growth enthusiasts!  This week, we are reveling the growth playbook of Robinhood – the fintech startup that changed the world of investing.  With a mission to democratize finance for all, Robinhood has reached over 22 million users and a valuation of $11.7 billion.  But the road to the top wasn’t always smooth, as the…

Hello, growth enthusiasts!  Get ready to dive into the binge-reading growth story of Netflix – the streaming giant that revolutionized the entertainment industry. With over 220 million subscribers across 190 countries, Netflix has become a household name and cultural phenomenon.  But how did this company go from a DVD-by-mail service to a global powerhouse producing…

Hey there, growth enthusiasts! 👋 Get ready to dive into the growth story of Typeform – the next-generation form builder. With over 135,000 paying customers, including big names like Forbes, HubSpot, and Slack, Typeform has become the go-to solution for creating engaging, conversational forms that people actually enjoy filling out. But how did this Barcelona-based…