Category: Growth Playbooks


  •  Wix Growth Playbook 🦄

    Hey there, growth enthusiasts! 👋 Today we’re going on a wild ride through Wix’s journey, and it’s one heck of a rollercoaster.  While they’ve hit insane heights with $1 billion in ARR and a $15 billion market cap, their path was littered with epic marketing fails. From a disastrous WordPress diss track that sparked an…

  • Hey there, growth enthusiasts! 👋  Get ready to have your mind blown by the growth story of Notion, the productivity tool that hits the ground running! With a $10 billion valuation and millions of users, Notion is the ultimate example of how to absolutely crush it with community-led growth. In this no-fluff, no-BS playbook, we’ll…

  • Headspace’s Growth Playbook 🦄

    Hey there, growth enthusiasts! Get ready to have your mind blown by the growth story of Headspace! This meditation app has skyrocketed to 3.3 million subscribers and a $3B valuation, and we’re here to uncover their secret sauce.  No fluff, no BS, just real-life examples and hard data. From their content clusters to partnerships, we’ll…

  • Zapier’s Growth Playbook 🦄

    Hey there, growth enthusiasts! 👋 Get ready to have your mind blown by the story of Zapier’s rise to unicorn status! Zapier has soared from humble beginnings to a jaw-dropping $35M ARR, all thanks to its SEO-driven user strategy and other factors that we will discover in this article. With 7.3 million monthly visitors, Zapier…

  • Klarna’s Growth Playbook 🦄

    Hold onto your wallets, everyone!  We’re diving into the wild growth story of Klarna, the Swedish fintech that’s been disrupting online payments and credit. With a $6.7B valuation and 150M active users, Klarna has become the undisputed king of Buy Now, Pay Later (BNPL). But how did they do it? Get ready to learn how…

  • Miro’s Growth Playbook 🦄: From humble sticky notes to $17B Unicorn! 💸

    Hey there, growth enthusiasts! 👋 Get ready to have your socks knocked off by Miro, the virtual whiteboard that’s taking the business world by storm! 🌪️👔 With a mind-boggling $17.5B valuation and users in over 140 countries, Miro is like the Swiss Army knife 🔪 of remote collaboration But here’s the kicker: Miro wasn’t always the…

  • Grammarly’s Growth Playbook 🦄: From Startup to $13B Unicorn! 💸

    Hey there, growth enthusiasts! 👋 Get ready to have your mind blown! 🤯  Grammarly, the writing assistant that’s got everyone talking, has skyrocketed from a humble startup to a $13 billion grammar juggernaut. 💸📈 With a jaw-dropping: 30 million daily active users  69% year-over-year growth 📈 6.9 million daily users in just 8 years 🚀 Grammarly…

  • Canva’s Growth Playbook 🦄: From Simple Design Tool to $40B Creative Giant 💸

    Hold onto your hats, growth enthusiasts! 🎩  We’re about to take a wild ride through Canva’s extraordinary journey from a humble idea to a $40B design powerhouse. 💡💰 With a mind-blowing 60M monthly users and a stunning 130% YoY growth, Canva is redefining the game for marketers. 🌍📊 But what’s the secret behind their success? 🤫 Buckle up…

  • Stripe’s Growth Playbook 🦄: From 7 Lines of Code to a $95B Behemoth 💸

    Hey there, growth enthusiasts! 👋 Buckle up for a mind-blowing journey through Stripe’s astronomical growth! 🎢  This payments trailblazer has captured millions of users in over 195 countries [1], processed a colossal $1 trillion in 2023 alone (around 1% of global GDP 🤯)[2], and achieved a staggering 25% growth rate in 2023 [2].  With a…

  • Slack’s Growth Playbook: From Internal Tool to $27B Behemoth

    Hey there, growth enthusiasts! 👋 Get ready to slack off with us (pun intended) as we unravel the incredible journey of Slack, the workplace communication tool that’s taken the world by storm! 🌍🚀 From a humble internal tool to a $27 billion behemoth [1], Slack’s growth has been nothing short of astronomical.  The platform’s user base surged…