Category: Growth Playbooks


  • Airbnb’s Growth Playbook 🦄 

    Hi there, unicorns! 👋 Today, we’re revealing Airbnb’s growth playbook – the home-sharing platform that revolutionized how we travel and experience new places. From a simple idea to solve accommodation woes to a $95 billion valuation, Airbnb has grown into the world’s leading short-term rental marketplace with millions of listings across the globe. But the…

  • Figma’s Growth Playbook 🦄 

    Hi there, unicorns! 👋 Today, we’re diving into Figma’s growth playbook – the design tool that’s revolutionized how we create and collaborate. From a simple idea to solve design collaboration to a $20B acquisition by Adobe, Figma has grown into the world’s leading design platform with millions of users across the globe. But the path…

  • Spotify’s Growth Playbook 🦄

    Hi there, unicorns! This week, we’re breaking down Spotify’s growth playbook – the music streaming giant that revolutionized how we consume tunes. From a simple idea to solve music piracy to a global phenomenon valued at over $30B, Spotify has grown into the world’s leading audio streaming platform with over 456 million users across 180+…

  • TikTok’s Growth Playbook 🦄

    Hi there, unicorns! Today, we’re revealing TikTok’s growth playbook – the short-form video platform that’s revolutionized how people consume and create content. From its origins as a niche app for teens to a cultural juggernaut with over 1 billion users, TikTok’s case study is a must-read about digital growth. In this analysis, we’ll share the…

  • Uber’s Growth Playbook 🦄

    Hi there, unicorns! 👋 This week, we’re exposing Uber’s growth playbook – the ride-hailing giant that disrupted urban transportation. From a simple idea to solve a taxi problem on a snowy night in Paris, Uber has grown into a global phenomenon valued at more than $140B. But the road to the top wasn’t always smooth.…

  • Robinhood’s Growth Playbook 🦄

    Hello, growth enthusiasts!  This week, we are reveling the growth playbook of Robinhood – the fintech startup that changed the world of investing.  With a mission to democratize finance for all, Robinhood has reached over 22 million users and a valuation of $11.7 billion.  But the road to the top wasn’t always smooth, as the…

  • Netflix’s Growth Playbook 🦄

    Hello, growth enthusiasts!  Get ready to dive into the binge-reading growth story of Netflix – the streaming giant that revolutionized the entertainment industry. With over 220 million subscribers across 190 countries, Netflix has become a household name and cultural phenomenon.  But how did this company go from a DVD-by-mail service to a global powerhouse producing…

  • Typeform’s Growth Playbook 🦄

    Hey there, growth enthusiasts! 👋 Get ready to dive into the growth story of Typeform – the next-generation form builder. With over 135,000 paying customers, including big names like Forbes, HubSpot, and Slack, Typeform has become the go-to solution for creating engaging, conversational forms that people actually enjoy filling out. But how did this Barcelona-based…

  • Intercom’s Growth Playbook 🦄

    Hello, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Intercom –the customer communication platform that has changed how businesses connect with their audience. With a $1.3 billion valuation, over 25,000 paying customers, and 600 million monthly active users, Intercom has cemented its position as a true SaaS unicorn. 🦄 But how did…

  • Calendly’s Growth Playbook 🦄

    Hey there, growth enthusiasts! 👋 Get ready to dive into the fascinating story of Calendly – the scheduling platform that’s revolutionized how businesses and individuals manage their time. 🗓️  With an impressive $3 billion valuation and a massive user base, Calendly has become the go-to solution for seamless meeting coordination. But how did this Atlanta-based…