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Remember that amazing concert where you were swaying to the rhythm of your favorite band? The music built to a crescendo, the lead singer belted out a spine-tingling high note, and the crowd went wild. Fast forward a few hours, and you’re recounting the experience to your friends. You gush about the electrifying finale and…
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Has this ever happened to you? You’re browsing your go-to online shop when you stumble upon a sleek new smartphone from a brand that’s never let you down. Maybe it was their user-friendly laptop that made you feel like a tech wizard, or their smartwatch that transformed you into a fitness guru overnight. Without a…
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Hello, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Intercom –the customer communication platform that has changed how businesses connect with their audience. With a $1.3 billion valuation, over 25,000 paying customers, and 600 million monthly active users, Intercom has cemented its position as a true SaaS unicorn. 🦄 But how did…
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Imagine you’re browsing your favorite online store, and a pop-up offers you a free e-book packed with expert advice related to your recent searches. Intrigued, you download the guide and find yourself absorbed in its valuable insights. A few days later, you receive a personalized email from the store, thanking you for your interest and…
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Hey there, growth enthusiasts! 👋 Get ready to dive into the fascinating story of Calendly – the scheduling platform that’s revolutionized how businesses and individuals manage their time. 🗓️ With an impressive $3 billion valuation and a massive user base, Calendly has become the go-to solution for seamless meeting coordination. But how did this Atlanta-based…
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Have you ever noticed how some marketing messages just stick in your brain like glue? Chances are, those campaigns have used the power of the Rule of 3. But what is the Rule of 3? The rule of 3 is an age-old principle that states that things that come in threes are more satisfying, effective,…
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Hey there, growth enthusiasts! 👋 Today, we’re diving deep into the growth story of Duolingo, a Gen Z favorite language-learning app that changed how people learn a new language. 🌍 With a massive user base of 500 million and a valuation of $8 billion, it’s clear that Duolingo is doing something right. But, as we’ll…
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I am pretty sure you have experienced this scenario: You’re browsing through a SaaS product’s pricing page, trying to decide which plan to go for. Suddenly, you find yourself drawn to a particular option, even though it wasn’t your first choice. What just happened? Congrats, you’ve just been tricked by the Decoy Effect! This sneaky…
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Hey there, growth enthusiasts! 👋 Today we’re going on a wild ride through Wix’s journey, and it’s one heck of a rollercoaster. While they’ve hit insane heights with $1 billion in ARR and a $15 billion market cap, their path was littered with epic marketing fails. From a disastrous WordPress diss track that sparked an…
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You know that feeling when you read a headline or product description that just hits different? Like, it reaches into your soul, grabs you by the gut, and compels you to take action? That, is the magnetic power of Persuasive Wordplay in action. By strategically sprinkling in emotionally charged “power words,” clever marketers cast a…