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Hi there, unicorns! 👋 Today, we’re diving into Figma’s growth playbook – the design tool that’s revolutionized how we create and collaborate. From a simple idea to solve design collaboration to a $20B acquisition by Adobe, Figma has grown into the world’s leading design platform with millions of users across the globe. But the path…
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Have you ever envied your neighbor’s new car or dreamed of their luxury vacation photos on social media? You’re not alone. This behavior is a prime example of the Jones Effect in action. But hold on a second… Why do we constantly desire what others have? Enter the Jones Effect. This psychological principle suggests that…
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Hi there, unicorns! This week, we’re breaking down Spotify’s growth playbook – the music streaming giant that revolutionized how we consume tunes. From a simple idea to solve music piracy to a global phenomenon valued at over $30B, Spotify has grown into the world’s leading audio streaming platform with over 456 million users across 180+…
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Ever found yourself sticking with a gym membership you barely use or continuing to watch a TV series even though you’ve lost interest? You’re not alone. This behavior is a prime example of commitment bias in action. But wait a minute… Why do we keep committing to things that no longer serve us? Enter the…
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Hi there, unicorns! Today, we’re revealing TikTok’s growth playbook – the short-form video platform that’s revolutionized how people consume and create content. From its origins as a niche app for teens to a cultural juggernaut with over 1 billion users, TikTok’s case study is a must-read about digital growth. In this analysis, we’ll share the…
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Have you ever been scrolling through your social media feed or watching your favorite TV show and suddenly seen a video ad for a steaming cup of coffee or a cold soda? As you stare at the screen, you can almost taste the refreshing fizz or feel the warmth spreading through your hands. But wait…
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Hi there, unicorns! 👋 This week, we’re exposing Uber’s growth playbook – the ride-hailing giant that disrupted urban transportation. From a simple idea to solve a taxi problem on a snowy night in Paris, Uber has grown into a global phenomenon valued at more than $140B. But the road to the top wasn’t always smooth.…
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Picture this scenario: You’re shopping for a new car, and you spot a sleek sedan with a price tag of $20,000. You don’t believe you will take this car for only $20.000. And suddenly. The salesperson approaches you and says, “I have bad news! The price is $23,000. There was a mix up with the…
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Hello, growth enthusiasts! This week, we are reveling the growth playbook of Robinhood – the fintech startup that changed the world of investing. With a mission to democratize finance for all, Robinhood has reached over 22 million users and a valuation of $11.7 billion. But the road to the top wasn’t always smooth, as the…
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Imagine you’re considering two investment opportunities: Option A: This portfolio has a 60% chance of gaining 20% in value and a 40% chance of losing 10%. Option B: This portfolio has a 40% chance of maintaining its current value and a 60% chance of increasing by 20%. Which one would you choose? If you’re like…