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Ever found yourself sticking with a gym membership you barely use or continuing to watch a TV series even though you’ve lost interest? You’re not alone. This behavior is a prime example of commitment bias in action. But wait a minute… Why do we keep committing to things that no longer serve us? Enter the…
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Hi there, unicorns! Today, we’re revealing TikTok’s growth playbook – the short-form video platform that’s revolutionized how people consume and create content. From its origins as a niche app for teens to a cultural juggernaut with over 1 billion users, TikTok’s case study is a must-read about digital growth. In this analysis, we’ll share the…
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Have you ever been scrolling through your social media feed or watching your favorite TV show and suddenly seen a video ad for a steaming cup of coffee or a cold soda? As you stare at the screen, you can almost taste the refreshing fizz or feel the warmth spreading through your hands. But wait…
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Hi there, unicorns! 👋 This week, we’re exposing Uber’s growth playbook – the ride-hailing giant that disrupted urban transportation. From a simple idea to solve a taxi problem on a snowy night in Paris, Uber has grown into a global phenomenon valued at more than $140B. But the road to the top wasn’t always smooth.…
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Picture this scenario: You’re shopping for a new car, and you spot a sleek sedan with a price tag of $20,000. You don’t believe you will take this car for only $20.000. And suddenly. The salesperson approaches you and says, “I have bad news! The price is $23,000. There was a mix up with the…
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Hello, growth enthusiasts! This week, we are reveling the growth playbook of Robinhood – the fintech startup that changed the world of investing. With a mission to democratize finance for all, Robinhood has reached over 22 million users and a valuation of $11.7 billion. But the road to the top wasn’t always smooth, as the…
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Imagine you’re considering two investment opportunities: Option A: This portfolio has a 60% chance of gaining 20% in value and a 40% chance of losing 10%. Option B: This portfolio has a 40% chance of maintaining its current value and a 60% chance of increasing by 20%. Which one would you choose? If you’re like…
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Hello, growth enthusiasts! Get ready to dive into the binge-reading growth story of Netflix – the streaming giant that revolutionized the entertainment industry. With over 220 million subscribers across 190 countries, Netflix has become a household name and cultural phenomenon. But how did this company go from a DVD-by-mail service to a global powerhouse producing…
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Hey there, growth enthusiasts! 👋 Get ready to dive into the growth story of Typeform – the next-generation form builder. With over 135,000 paying customers, including big names like Forbes, HubSpot, and Slack, Typeform has become the go-to solution for creating engaging, conversational forms that people actually enjoy filling out. But how did this Barcelona-based…
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Remember that amazing concert where you were swaying to the rhythm of your favorite band? The music built to a crescendo, the lead singer belted out a spine-tingling high note, and the crowd went wild. Fast forward a few hours, and you’re recounting the experience to your friends. You gush about the electrifying finale and…