Hi, I am George! I Help Solopreneurs Grow Smarter, Not Harder 🦄

Hi, I’m George—the founder of The Unicorns Playbook.

This site was built for solo founders like you.

The ones trying to launch and grow a business without a team, without funding, and without wasting years on trial and error.

Here, you’ll find proven growth strategies, modern marketing tactics, and step-by-step playbooks designed specifically for one-person businesses—from idea to traction to scale.

But this didn’t start with a clean blueprint. It started with poker chips, Google updates, and hitting rock bottom more than once.

Let me tell you how I got here.

From Online Poker to Product Launches

Back in 2009, I was playing mid-stakes online poker. Not just for fun—I was living off it.

I moved to Spain with friends and made a living playing heads-up matches where psychology was everything. That mindset—reading patterns, thinking long-term, taking calculated risks—would later become foundational in business.

After four years, I realized poker wasn’t something I wanted to do forever. I wanted to build something real.

The Affiliate SEO ERA

In 2013, a friend introduced me to the world of SEO, affiliate sites, and flipping websites.

And for a few years, it worked. Really well.

I was running a portfolio of affiliate sites, flipping them for a profit, and living the dream.

Until 2019, when a series of Google algorithm updates wiped out everything.

Losing It All and Starting Over

I moved to Vietnam and went all-in on CPA performance affiliate marketing (aka paid ads -> Landing Page -> Affiliate offer), hoping to bounce back quickly.

I didn’t.

I lost my remaining $50K in savings and hit rock bottom.

I returned to Greece, humbled, and took a job as an SEO specialist at a local agency—just trying to rebuild.

That’s when an overseas client offered me a new opportunity:

Head of Marketing at an early-stage AI startup.

It changed everything.

Scaling an AI Startup from 0 to $1M ARR

At the startup, I had full control over growth.

I applied everything I’d learned over the past 10 years—SEO, growth loops, positioning, user psychology—and turned it into results.

In 18 months, we went from zero revenue to over $1M ARR.

But I knew I wanted to build something of my own.

Not just a product—but a community of people trying to build their solo business.

Why I Started The Unicorns Playbook 🦄

I wanted to create a resource that gives solo founders the clarity I never had.

No fluff. No recycled advice. Just real strategies that work—especially when you’re doing everything yourself.

I started experimenting with personal brand growth on X and failed for a year.

Then I applied the same frameworks I used for startups… and everything clicked.

From crickets to 50M+ impressions, and dozens of solo founders now using the same system to grow their own businesses.

But this platform isn’t about social media.

It’s about building a smarter solo business—whether you’re growing an audience, launching a SaaS, writing a newsletter, or creating digital products.

If you’re going it alone, you’ll find strategies here that meet you exactly where you are.

Want to Stay in the Loop?

The Unicorns Playbook newsletter is where I share new growth playbooks, experiments, and tools that help you launch and scale without the fluff.

If you’re building something solo, it’s a no-brainer to join.

You’ll also get early access to upcoming tools and a subscriber-only discount.

Thanks for reading.
And welcome to the Playbook.

George
Founder, The Unicorns Playbook